Sector: Fashion, Lifestyle & Culture
Services: Website Design & Development, Email Campaigns, User Experience

The Project:
We Are Ethniq is a premium loungewear brand inspired by African culture, bringing together contemporary design and cultural heritage. They approached us to create a sleek, modern website to showcase their exclusive product range and to support their launch strategy with targeted pre-launch email campaigns.

Our Approach:
We worked closely with the We Are Ethniq team to design and develop a bespoke, fully responsive website that reflected the brand’s luxury positioning. The design is minimal and editorial, with a strong focus on product imagery and storytelling — creating a premium, user-friendly shopping experience.

Alongside the website build, we created and managed a series of pre-launch email campaigns designed to grow their audience, build anticipation, and drive sign-ups ahead of launch. The email strategy focused on clear messaging, brand storytelling, and a seamless user journey from email to website.

Key Features:

• Bespoke website design & development

• Clean, contemporary layout with strong visual focus

• Mobile-first, fully responsive design

• Pre-launch email campaign strategy & build

• Performance-optimised & SEO-ready

• Easy-to-manage backend for ongoing product and content updates

The Result:
The finished website and pre-launch email campaigns provided We Are Ethniq with a professional, premium digital presence that supported a successful brand launch. The combined approach helped to build their audience, establish their brand identity, and deliver a seamless, engaging customer experience.