Sector: Retail & Appliances
Services: Website Design & Development, PIM Integration, UX Enhancements

The Project:
Protech Domestic Appliances is a trusted retailer specialising in domestic appliances, kitchen installations, and electrical services. They approached us to modernise their website and improve their digital presence, with a focus on better product management and a more user-friendly shopping experience.

Our Approach:
We worked with the Protech team to design and develop a clean, professional website that clearly presents their product categories, services, and special offers. A key part of the project was integrating their existing Product Information Management (PIM) system with the website — allowing for streamlined product updates and accurate, real-time information across their entire product range.

We also structured the site to improve navigation and usability, including clear category layouts, featured promotions, and custom pop-ups to highlight key information and special offers. The website was built to be fully responsive and easy for the Protech team to manage and update.

Key Features:

• Bespoke website design & development

• Integration with PIM system for live product updates

• User-friendly category structure & navigation

• Custom promotional pop-ups & banners

• Mobile-first, fully responsive layout

• Simple backend for content and product updates

• Optimised for speed & SEO

The Result:
The finished website provides Protech Domestic Appliances with a modern, easy-to-manage platform that improves the customer experience and streamlines their product management process. The integration of the PIM system ensures their product listings are always accurate and up to date, supporting their continued growth.